By engaging with social media as a part of our communications about the University, we create additional avenues to effectively tell the wonderful stories about our people, places and programs in a cost-effective and meaningful manner. Social media offers the opportunity to interact with a broad scope of EKU constituents both locally and globally. Download our social media size guide for 2022 PDF for any future posting. TikTok- TikTok is the latest minute-long video sharing app that people are catching themselves spending hours scrolling through. Brands are realizing this and have begun to jump on the bandwagon, and utilize the app to reach an all new audience than they had before. While HubSpt Bu˜er Social Media Content Calendar User Guide 2 Introduction pg. 3 Monthly Planning Calendar pg. 4 Content Repository pg. 5 Twitter Updates pg. 6 Facebook Updates pg. 14 LinkedIn Updates pg. 15 Instagram Updates pg. 16 Pinterest Updates pg. 17 Google+ Updates pg. 18 How to Attach an Image to Your Excel Spreadsheet pg. 19 Final Thought pg. 22 What is Social Media? Social Media is about sharing, communicating and publishing knowledge and information online. It encourages openness by way of voting, commenting, posting and following. direct or target social media advertising to children under 13 years old. • PEW RESEARCH CENTER. is an excellent source for accurate data about social. media user demographics. Use its . 2018 SOCIAL MEDIA GUIDE. to determine what social media platforms your audience uses. 3 AIR FORCE ACADEMY SOCIAL MEDIA GUIDE Leaders Social media and social networking have evolved to become the primary communication methods used by today's Airmen, families and leaders. The dynamic nature of social media allows people to interact with diverse audi-ences in an informal and transparent environment. It's an avenue for leaders to One in six (16%) have used social media to get information about an emergency • TV news (63%) • Local radio (44%) • Online news (37%) •Facebook (14%) •Local gov website (12%) • Disaster agency website (10%) •Mobile apps (7%) •Twitter (6%) •Text alerts from local government (6%) •Flickr (2%) Source: Red Cross Why should you care? Here are the basics. Use the right platform and focus in on it for better ROI. 1. Facebook: Best for men and women 25-55 (but more for women). Industries: fashion, entertainment, real estate, sports, health & wellness, news (NOT FAKE NEWS), and marketing. 2. Instagram: Popular with 18-35-year-olds, more women than men. GUIDE TO CREATING A SOCIAL MEDIA STRATEGY 6 Step 5: Adjust Your Strategy as Needed Once you've analyzed your current campaign, resolve to do more of what is working and revise things that are not working. Re-write your content strategy based on your analysis to reflect your new understanding. You will • Show your kids healthy and unhealthy examples of social media use. • Teach them to be thoughtful. • Encourage as much face-to-face interaction as possible with your kids and their friends--including group dating--as a balance to their online socializa- tion. Always consider your overarching communication goals when developing social media activities. As with all media outreach, the keys to an effective social media presence are to • Identify your target audience. • Determine your objective. • Select the appropriate channel for your message. Social Media Content Planner 2021/2022 PDF Monthly Content Planner Template includes 19 monthly pages from June 2021 to Decemb