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The EPA Graphic Standards System is one of the finest examples of a standards manual ever created. The modular and flexible system devised raised the The book features a foreword by Tom Geismar, introduction by Steff Geissbühler, EPA Graphic Standards System – Standards Manual Brand Book, Aiga, Brand The resulting 1977 US Environmental Protection Agency Graphic Standard System manual was a masterclass exercise in creating a flexible brand identity. It wasThe EPA Graphic Standards System is one of the finest examples of a standards manual ever created. The modular and flexible system devised raised the standard EPA Graphic Standards System: (Standards Manual) : Reed, Jesse, Smyth, Hamish, Geismar, 217 in Branding & Logo Design; 970 in Environmental Engineering Standards Manual partnered with Chermayeff & Geismar & Haviv and AIGA to reissue of the 1977 EPA Graphic Standards System as a hardcover book.